One of the scariest concept for a lot of beginners in internet marketing! However, it shouldn’t be.
In fact, choosing a niche should be a task to look forward to because it is exciting if you don’t over complicate it.
I am going to show you how you can have fun choosing a profitable niche for your internet marketing business.
Plus I will throw in some simple niche examples that you can select from.
Let the fun begin!
What is a niche?
Simply a specific segment of the market that you can target as your “audience” to market to. For example,
- Women over 50 years of age
- Balding men
- Outdoor lovers
- Cooking enthusiasts’ etc.
Watch this video to find out more about choosing your niche
What to consider when choosing your niche
#1. Look for something that interests you.
It could be your hobby or something you are passionate about like alternative treatments for diabetes. Or it could be anything that you want to learn more about.
You don’t necessarily need to be an expert in that field. But you should be able to write relevant, interesting content about your niche.
Take, for example, an outdoor lovers’ niche. You may set up a website/blog where you write about different interesting outdoor-related articles.
You could provide useful outdoor hacks and tips, anything interesting to catch the eye of your audience. Within that blog you can promote outdoor affiliate products from any affiliate program of your choice:
All you need to do is sign up for any program to be able to promote their products and earn a commission.
#2. The more specific your audience, the better
Think of a beauty products niche, it is quite a broad niche with multiple sub-niches within it.
It would be more profitable to go further in and look at something more specific, say, anti-aging products. See, we have narrowed down from beauty onto anti-aging products and it is a very profitable niche.
The cooking enthusiasts’ niche can be broken into many sub-niches,
- Kitchen knives
- Kitchen Scales
- Slow cookers etc.
- Ladies gym attire
- Running shoes
- Supplements etc.
- Pest control products
- Lawn fertilizer
- Hose pipes
- Pool cleaning products etc.
Health and Wellness niche
- self-help books
- Car seats etc.
Auto care niche
- Tire shine
- Vacuum cleaner
- Microfibre towels
- Polish etc.
- Hiking boots
- Trail cameras
- Folding knives (you will be amazed at how expensive these can be! Means you get a good commission).
Focusing on any of these categories can be very profitable.
#3. The popularity/demand for products
This is important because you want to promote products that will sell. It helps to focus on products that most people need, those that they cannot live without. There are millions of these in the marketplace. You just grab a tiny segment and you are good to go.
#4. The purchasing power of your audience
You may also want to choose a niche with high purchasing power, like luxury/ high ticket items:
- Golf merchandise
- Luxury getaways
- Designer handbags, perfumes etc.
These products sell at high prices and will get you bigger commissions. However, it is not a rule to go for high ticket items.
You can still be highly profitable with low ticket items as long as they attract a large pool of buyers.
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I wish you great success in your online business journey!